According to statistics, what an effect marketer does is spend around 40% of their budgets on creating contents for influencer marketing and the rest they spend on its promotion. Previously, in the field of influencer marketing, the brands us to create their whole content with their separate vision and used to give it to their influencers to post.

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The contents were more brand based but as soon as the audiences spotted the small certain differences within the communications and voice overs, they used to consider them inauthentic. As a result, skepticism replaced trust which eventually led to a decreased overall influence.

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Some of the advantages of influencer driven contents

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When one posts influencer generated contents, they are allowing the influencer to feel more at home, i.e. the person feels comfortable and connects with the audience in a better way.

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• Since the contents that are developed under the guidance of the influencer, they are able to channelize their vision through the content, thus it feels more authentic and real. All the images or the videos never look upon as being forced. Thus, the followers of the respective brand influencers become aligned to the brand more effectively.

• By allowing your influencer to gain control over few content creations, you are in return saving an added expenditure. In order to create a high-quality premium content, a lot of expenditures are at stake. So, it’s better to allow your influencer use his skills and thus in return reduce the cost of production.

• By reviewing the contents created by your influencer, one will surely gain more insight as to what the Adfluencer followers might be expecting from him. Though the influencer is given his creative freedom, the brand owners are still at the helm of proceedings.

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Types of influencer generated contents

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Most of the contents generated by the influencers are not entirely different from that of the brand generated contents. The only difference is the involvement of the influencer, but it makes a great difference in terms of connecting with the audience more friskily. Through blogs and videos, the Influencer Marketing Agentur connect with lot of masses, thus they promote the contents through their massive social reach thus making it easier for the brand to gain recognition.

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